Creating A Market

Creating a new market works exactly like creating a MLS search.

Use filters to define your market.

How filtering works

SIMPLE

Here, we are filtering by a single term on a single field. In this example, we are creating a market for the 78704 zipcode.

BROAD

If you want to report on a broader market than what a single term gives you, add more terms to that field. Here we are reporting on the combined results of the 78704, 78701, 78703 & 78702 zipcodes.

NARROW

If you want to narrow the market you are reporting on, filter by multiple fields at once. Here we are reporting on all homes that are in the 78704, 78703 & 78701 zipcodes AND in the Austin ISD School District AND sold for $500,000 or more.

MAP

If you have a very specific area you want to report on, try drawing that area on a map. This filter will be added to any of the filters you have set on the "Search" tab. For instance, this map was drawn on top of the NARROW filter we used in the prior example.

TOO FEW TO BE RELIABLE

If you filter returns less than 360 results for the last 12 months, you'll see a warning. You can still create and report on that market, but the data will not be statistically significant.

Filtering: Key Concept

When creating your market think about how you would describe it in a sentence. Lets try this for each of the examples we just discussed

SIMPLE - We are reporting on all sales in 78704

BROAD - We are reporting on the all sales in 78704, 78701, 78703 OR 78702.

NARROW - We are reporting on all sales in 78704, 78703 OR 78701 AND that were in the Austin ISD School District AND sold for $500,000 or more.

MAP - We are reporting on all sales in 78704, 78703 OR 78701 AND that were in the Austin ISD School District AND sold for $500,000 or more AND are inside of this triangle.